Google Play requires every app to post a privacy policy link in Play Console, plus a privacy policy link or text inside the app. That includes apps that never touch personal data. This guide shows where the field lives in Play Console, what Google's User Data policy says the linked page must contain, how it ties into the Data safety form, and how to get a hosted URL if you don't have one yet.
In Play Console, select your app and open Policy and programs → App content. Find the Privacy Policy section and click Start. If you've added a policy before, the button says Manage instead. Paste the full URL of your hosted policy and save.
The App content page has two tabs. Needs attention lists the declarations you still have to complete, and Actioned lists the ones you've already submitted. Your ads, target audience, and Data safety declarations live on the same page, and Google asks you to review them regularly so they stay accurate.
If you ship on both stores, use the same URL you paste into App Store Connect. Our App Store Connect Privacy Policy URL guide covers the Apple side.
Google's User Data policy lists the required contents: developer information and a privacy point of contact or a way to submit inquiries; the types of personal and sensitive user data your app accesses, collects, uses, and shares, and the parties it's shared with; secure handling procedures for that data; your data retention and deletion policy; and clear labeling as a privacy policy, for example in the page title.
The policy must also name either the entity on your Play store listing or the app itself. And it has to be complete. Google says the policy, together with any in-app disclosures, must cover how your app handles user data, not only the data you declared in the Data safety section.
The policy has to sit on an active, publicly accessible, non-geofenced URL. Google doesn't accept PDFs, and the page must be non-editable, so a shared doc that anyone can edit doesn't qualify. A page behind a login or blocked in some countries fails the publicly accessible and non-geofenced tests.
The Play Console field is only half the requirement. All apps must also include a privacy policy link or the policy text inside the app. A Privacy Policy row on your settings or about screen is the usual way to do it.
The Data safety form is on the same App content page. Google says even apps that collect no user data must complete the form and provide a privacy policy link, and in that case the form and policy can both state that no data is collected or shared. If the form declares data types, for example from an analytics or ads SDK, the policy needs to cover them too.
Google counts user data sent off the device by your app as collected, including data sent by SDKs and libraries, whether it goes to your server or a third party's. Data processed only on the device isn't collection. That line decides whether your policy can honestly say the app collects nothing, and our guide on privacy policies for apps that collect no data covers that case in detail.
BaseTerms generates a privacy policy and hosts it at yourapp.baseterms.com/privacy. Toggle the categories your app uses (analytics, location, accounts, ads, payments) and the policy adds a section for each one. Leave them all unchecked and you get a no-data-collection policy. The page is titled Privacy Policy, names your app, and links to a Support page where users can contact you. Paste the URL into Play Console and App Store Connect, and link it from your app's settings screen. Copy the raw Markdown free, or host on the subdomain for $9 one-time.
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Privacy Policy, Terms, Support, plus Data Deletion if your app has accounts — ready to paste into App Store Connect and Google Play Console. Copy the raw Markdown free or host on a custom subdomain for $9 one-time.
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