Every app on the App Store must provide a Support URL in App Store Connect — a live web page where users can contact you for help. It's a small field but a surprising number of apps get rejected because the linked page is missing, broken, or points to something Apple doesn't accept. This guide covers exactly what counts as valid, the common rejection patterns, and how to host a compliant support page for free.
Apple accepts any publicly-accessible web page that gives users a way to get help with your app. Acceptable formats include a contact page with an email address, a support portal, a help center, or a simple page with a mailto: link embedded in the body. The page must be specific to getting help — pointing to a company landing page or an app store listing is not enough.
The page should ideally mention your app by name, list a contact method that actually gets monitored, and set expectations for response time. Apple's reviewers may test the link by clicking it; they don't typically test the underlying email, but they do check that the page loads and contains what it claims to.
Common rejections: a link to a Twitter/X profile, a link to a Facebook page, a link to the App Store listing itself, a link that 404s, or a link that opens a mailto: directly (Apple wants a web page, not a mail client). Also rejected: pages that require login to view, pages in a language other than the one the app is submitted in, and pages that contain nothing useful.
A subtle one: pointing to a Discord invite or a community forum. Apple considers these community channels, not first-party support, and will flag the submission. You can link to your community from the support page, but the support page itself has to exist as a distinct first-party page.
In App Store Connect: My Apps → your app → App Information → scroll to General Information → 'Support URL'. This is a separate field from the Privacy Policy URL and Marketing URL. It's required; your submission can't be sent to review while it's blank. There's also a per-version Support URL field on the Version page that should match.
BaseTerms generates a Support page at yourapp.baseterms.com/support that lists your contact email and expected response time — exactly what Apple's reviewers look for. You can host the raw Markdown version free on your own site (GitHub Pages, Vercel, Netlify, or any static host), or use the BaseTerms hosted subdomain for $9 one-time if you don't want to set up hosting yourself.
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Privacy Policy, Terms, Support, and Data Deletion — all 4 pages, ready to paste into App Store Connect and Google Play Console. Copy the raw Markdown free or host on a custom subdomain for $9 one-time.
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