App Store RejectionGuideline 5.1.2 — Data Use and Sharing

Your app was rejected because it's missing a Privacy Policy.

This is one of the most common App Store rejections — and one of the easiest to fix. Apple requires every app to link to a hosted privacy policy page, even if your app collects zero data.

What Apple said

“Your app requests permission to access personal data but does not include a link to a privacy policy. Apps that request access to personal information must provide a link to their privacy policy in App Store Connect and within the app.”

What this actually means

Apple wants to see a real, publicly accessible web page that explains your app's privacy practices. It must be a URL they can click — not a PDF, not a paragraph inside your app, not a note in the app description. A live webpage at a real URL.

What Apple needs to see

  • A publicly accessible URL you paste into App Store Connect under 'Privacy Policy URL'
  • The page must load — Apple's review team will actually visit it
  • It must mention your app by name and describe what data (if any) you collect
  • Even 'this app collects no data' is a valid privacy policy — it just needs to be hosted somewhere

The fix

Pass review in 60 seconds — no coding needed

BaseTerms generates and hosts all the compliance pages Apple requires. Copy your URL. Paste it into App Store Connect. Done.

  1. 1Generate your Privacy Policy on BaseTerms (takes about 60 seconds)
  2. 2Copy your unique URL — it looks like yourapp.baseterms.com/privacy
  3. 3Open App Store Connect and go to your app's page
  4. 4Paste the URL into the 'Privacy Policy URL' field
  5. 5Resubmit your app for review
Generate my pages now — FREE

One-time payment. No subscription. No renewal fees.

Common questions

My app literally collects no data. Do I still need a privacy policy?
Yes. Apple requires it regardless. Your privacy policy can simply state that the app collects no personal data — that's perfectly valid and what our default template says.
Can I just link to a Google Doc or Notion page?
Technically you can, but it looks unprofessional and Apple's reviewers may flag it in future reviews. A dedicated URL at your own subdomain signals you're a serious developer.
Will fixing this guarantee approval?
It will resolve the Guideline 5.1.2 rejection specifically. If Apple cited other issues, those will need to be fixed separately.