App Store RejectionGuideline 3.2.2 — Other Business Models

Apple rejected your monetization model. Here's what they'll actually allow.

NFT marketplaces, crypto mining, undisclosed loot boxes — Apple has specific rules for all of these. A 3.2.2 rejection means your business model conflicts with App Store policy. This guide explains the lines and how to work within them.

What Apple said

“Your app's business model is not appropriate for the App Store. Apps may not use in-app mechanisms to sell, exchange, or enable the transfer of cryptocurrency or digital assets in a way that bypasses the App Store's In-App Purchase system for digital content.”

What this actually means

Apple restricts business models that bypass IAP, enable unregulated financial activity, or lack transparency. NFT apps can display NFTs but can't use crypto wallets to purchase them within the app. Loot boxes must disclose odds. Crypto mining on device is banned outright. These aren't gray areas — Apple is explicit about all of them.

What Apple needs to see

  • Monetization that routes through Apple's IAP system for any digital content sold within the app
  • Full odds disclosure for any randomized virtual item purchase (loot boxes)
  • NFT display and portfolio viewing is fine — in-app NFT purchases via crypto wallets are not
  • A clear terms of service and privacy policy that describes your business model accurately
  1. 1Remove any in-app mechanism that allows users to pay for digital content outside of Apple IAP
  2. 2Add loot box odds disclosure to the UI before any randomized purchase is confirmed
  3. 3Restructure NFT functionality to viewing, browsing, and portfolio display only — move purchases to a browser flow
  4. 4Update your terms of service to accurately describe what users are buying and any applicable risks — BaseTerms can generate terms that cover digital goods and virtual currency clearly
  5. 5Review Apple's updated App Review Guidelines section 3.2.2 line by line against your current feature set before resubmitting

While you're at it — Apple also requires these pages for every app.

Fix this rejection, then make sure you're covered on the compliance side too. Apple requires every app to link to a hosted Privacy Policy, Terms of Service, Support page, and Data Deletion page. No link means another rejection — just for a different reason.

Privacy Policy
Terms of Service
Support Page
Data Deletion Page
Generate my compliance pages — $9

Common questions

Can I have any crypto functionality in an App Store app at all?
Yes. Crypto wallet apps, price trackers, portfolio managers, and apps that facilitate transfers via external means are allowed. What's not allowed is initiating crypto purchases or transfers inside the app using a mechanism that bypasses IAP for content that Apple considers digital goods.
What exactly do I need to disclose for loot boxes?
Apple requires that loot box odds be disclosed before purchase. Show the probability of each item or tier clearly in the UI — not buried in a help page. The disclosure must be visible at the point of purchase, not just in your terms of service.
Is there a way to offer NFTs at all in an iOS app?
You can display, browse, and showcase NFTs. You can link users to a web browser to complete a purchase externally. What you cannot do is facilitate the purchase transaction inside the app using a crypto wallet or any mechanism other than Apple IAP.