App Store RejectionGuideline Google Play — Account DeletionAccount Deletion Requirement

Google Play Now Requires In-App Account Deletion — Just Like Apple

If your app lets users create an account, they must be able to delete it from within the app — and that deletion must remove their data too. This became a hard requirement in 2023 and Google enforces it at review.

What Apple said

Your app allows users to create an account but does not provide an option to request account deletion from within the app. As of Google Play's updated policy, apps that allow users to create accounts must also provide a way to delete those accounts. Please add an account deletion option before resubmitting.

What this actually means

Google, like Apple, now requires that if you let users create accounts, you let them delete those accounts from inside the app. This means a clearly accessible menu option that triggers account deletion, and the deletion must actually remove user data — or at minimum, begin the deletion process with clear communication to the user about what happens and when.

What Apple needs to see

  • An in-app 'Delete Account' option accessible from the account settings or profile screen
  • A deletion flow that clearly states what data will be deleted and gives users a confirmation step
  • Actual deletion of user data upon request — not just deactivating the account
  • A data deletion page accessible via URL for users who can't access the app (yourapp.baseterms.com/deletion works well here)
  1. 1Add a 'Delete Account' button to your app's account settings or profile section — make it findable within 2–3 taps
  2. 2Build a confirmation flow that explains what data will be deleted and when the deletion will be processed
  3. 3Implement actual data deletion in your backend — user records, associated content, and personal data
  4. 4Set up a web-based account deletion page at yourapp.baseterms.com/deletion for users who have already uninstalled the app
  5. 5Update your privacy policy to document your data retention policies and what happens when an account is deleted

While you're at it — Apple also requires these pages for every app.

Fix this rejection, then make sure you're covered on the compliance side too. Apple requires every app to link to a hosted Privacy Policy, Terms of Service, Support page, and Data Deletion page. No link means another rejection — just for a different reason.

Privacy Policy
Terms of Service
Support Page
Data Deletion Page
Generate my compliance pages — $9

Common questions

Can I have a 30-day grace period before actually deleting the account?
Yes, a reasonable grace period (typically 30 days) is acceptable as long as you clearly communicate it to the user during the deletion flow. State exactly when the account and data will be deleted. Indefinite holds or unclear timelines are not compliant.
What data am I required to delete?
All personal data associated with the account that you collected. Some data may be legally required to be retained (like financial transaction records for tax purposes) — you can retain that and disclose the retention reason, but personal profile data, content, and preferences should be deleted.
Do I need a web-based deletion page or just in-app?
Both are recommended. Google requires in-app deletion, but having a web-based deletion URL at a stable address (like yourapp.baseterms.com/deletion) is best practice and covers users who've uninstalled the app but want their data removed.